that is utterly right for your costume!

Cosmopolitan

UNDERNEATH IT ALL... a Vassarette

Whether it be a simple tailleur or a sophisticated evening gown-whether you are a slight young thing or not so slight and not so young-there's a Vassarette Foundation that is utterly right for your costume and your figure. Always look for the name and always insist upon a fitting in the Vassarette that is meant for you. Vassarette Girdles, Pantie-Girdles and All-in-Ones, of specially processed Lastex, for every type of figure, featured by better stores everywhere. . . $5.00 to $15.00. 

Write for the name of the one nearest you. 

Vassar Company, 2557 Diversey Ave., Chicago. 

Copyright 1935 by Vassar Company 

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The average price of a new home then was $3450 about 2.16 times the yearly average wage of $1600. Which was about 2.56 times the price of a new car $625. Today?

that makes you feel well dressed!

Woman's Own

You're as well dressed as you feel... it’s the lift in Twilfit that makes you feel well dressed!

Twilfit REGD.

The most comprehensive range of corsetry in the country

05329: Twilfit bra designed especially for the fuller figure. Cut from pre-shrunk poplin, it is made in C & D cup fittings. Elastic sections at front and back give complete comfort In white only. 17'9 (about $2.49)? Sizes 34 -44 .. 

Joycet 8888: Twilfit high-waisted zip belt in elasticated batiste with non-stretch front panel. Lightly boned at front. Specially designed panel ensures that this belt will not ride up. In white only. 57'6 (about $8.08)? Sizes 25 -34. .  

ASK FOR TWILFIT IN LEADING STORES AND SHOPS 
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The average price of a new home then was $12400 about 2.48 times the yearly average wage of $5010. Which was about 2.28 times the price of a new car $2200. Today?

from featherweight white nylon power net, with cleverly designed front, which flattens and flatters!

Woman's Own

COME CO-OPERATIVE SHOPPING  with Mary Lauren

B.352 “B” Cup fitting, Dainty brief bra. from white nylon trimmed with delicate shell-edging. New style crossover elastics at centre front, and undercup stitching for firm support. Adjustable back fastening.

Sizes: 32" to 38" bust 9/3d. (about $1.30)?

9509. A new, and wonderfully effective, Pull- on, from featherweight white nylon power net, with cleverly designed front, which flattens and flatters, and prevents riding up.

Available in even sizes 24" to 32" waist. At only 28/11d. (about $4.06)?

also 9510 A similar design to 9509, but from white nylon power net, also light in weight, yet unbelievably strong. 

Available in even sizes: 24" to 32 " waist· 37/6d. (about $5.27)?

Ask for Desbeau Corsetry at your Co-operative Society  CWS
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The average price of a new home then was $12700. about 2.46 times the yearly average wage of $5162. Which was about 1.99 times the price of a new car $2600. Today?

from strong attractive broche with satin overlay at front and concealed boning!

Woman's Own

Figure loveliness

B.3296 Tea Rose or White. .. B" and" C" Cup Fittings. 

Nylon uplift bra' specially designed to fit deep over diaphragm with generous inset of batiste elastic at front and back. Stitched under-cups for firm support and hook and eye fastenings at side. Sizes: 3'2" to 38" bust: . . 11/6 (about $1.62)?  40" to 42" bust. . . 13/- (about $ 1.93 

DAWN Tea Rose or White. Extremely popular hookside corset from strong attractive broche with satin overlay at front and concealed boning. Firm band of elastic all round top back ensures a good fit at waistline. Sizes: 24" to 32" waist. . . 28/6 (about $4.00)?  33"'to 38" waist. .' 31/- (about $4.46)?  

C-W-S Desbeau CORSETRY

FROM CO-OPERATIVE SOCIETIES' EVERYWHERE
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The average price of a new home then was $12400 about 2.48 times the yearly average wage of $5010. Which was about 2.28 times the price of a new car $2200. Today?

has many advantages for the fuller figure!

Woman

A smooth, unbroken line all the way

See what comfortable Liberty model LS 304 can do !

This deep-fitting Liberty corselet has many advantages for the fuller figure. It keeps the figure trim, comfortable, smooths diaphragm, waist and hips, gives a good uplifted bustline. It neither drags nor restricts movement thanks to two special panels, Nu Ease and Nu Back (see diagram).

(The Nu Back panel. Sit, it expands, stand, it contracts.)

The Nu Ease diaphragm panel, which contracts as you bend, expands when you stand up, gives firm support and eliminates boning discomfort. Model IS 304. Tea rose plain rayon batiste, carefully boned, batiste elastic insets, six adjustable suspenders. Busts 36" to 46", 78/3d. (about $10.92)?

From good corset shops everywhere LIBERTY Foundations

FREE! Write now for booklet of the new Liberty foundation styles: Department W.M.8

R. & W. H. Symington & Company Limited, Market Harborough, Leics. 
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The average price of a new home then was $10950 about 2.65 times the yearly average wage of $4130. Which was about 2.17 times the price of a new car $1900. Today?

they can instantly transform even a "so-so" figure into a Sweetheart of a Figure!

Harper's Bazaar

"That Formfit Look"

First Choice... FOR FIT,

FOR COMFORT,

FOR A SWEETHEART OF A FIGURE

No wonder more women wear Formfit than any other make! Whether you're short or tall, large or small, you're sure of exact figure fit with Formfit's Life Bra and Life Girdle. You're sure, too, of glorious free-action comfort, plus tailored-in control that keeps bust high, young, separated. . . waist and hips slimmer, smoother. Remember, only Life Bras and Life Girdles are designed the exclusive Formfit way to LIFT-MOLD-CORRECT-HOLD. Be fitted and see how they can instantly transform even a "so-so" figure into a Sweetheart of a Figure! At better stores everywhere.

Life by Formfit

Life Bras from $1.25 

Life Girdles from $8.95

THE FORM FIT COMPANY, CHICAGO, NEW YORK 

ONLY FORMFIT MAKES Life BRAS, GIRDLES, FOUNDATIONS
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The average price of a new home then was $9000 about 2.56 times the yearly average wage of $3510.  Which was about 2.34 times the price of a new car $1500.  Today?

ease tension, allow freedom of motion.

Life 

slims waist famous all-elastic  Adjustable Waist prevents that pinched feeling
slims hips “magic diamonds” 

concentrate control, make hips a whole size smaller.

slims thighline diamonds taper control, 

ease tension, allow freedom of motion.

“the slimmingest girdle you’ve ever worn”

NEMO Circlet*

There’s a Circlet for every figure type. Colours: Black, White, Pink $10.00 to $25.00

Kops Bros., New York.

Makers of “the fittingest foundations you’ve ever worn!”

*Circlet T.M. Reg. Pat. Appl. for 
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The average price of a new home then was $9000 about 2.56 times the yearly average wage of $3510. Which was about 2.34 times the price of a new car $1500. Today?

that will give you perfect comfort and confidence

Woman's Illustrated

Hit parade of values with a style for every figure. . . and a price for every purse

Whatever your figure type, you'll find an AVRO that will give you perfect comfort and confidence. Choose your foundation garment from AVRO'S selection of contemporary or traditional styles! 

OVER 60 models- - and everyone figure-flattering value! Avro REGD. CORSETRY FOR CHOICE  Consult your local stockist.

LEFT-Bra 2614 Deeply cut in white 'drip-dry' cotton. Busts 34 to 42. 13/11 (about $1.96).

Hookside girdle CG2515 beautifully designed from white broche. 14" deep. Waists 24 to 32. 22/6 (about $3.16), 33 to 36. 25/6 (about $3.58). 

RIGHT-Bra 2615 Circle stitched white cotton poplin with 'vilene' lined cups. Busts 32 to 38. 10/6 (about $1.48).

Hookside girdle CG25I6. Neatly styled from white nylon/rayon, 121/2 deep. Waists 24 to 32. 22/- (about $3.09).

Free! ILLUSTRATED BROCHURE WRITE DEPT. W 1

Avro REGD. CORSETRY FOR CHOICE 

R. & W. H. SYMINGTON & CO. LTD., MARKET HARBOROUGH

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The average price of a new home then was $12750 about 2.77 times the yearly average wage of $4600. Which was about 2.14 times the price of a new car $2150. Today?

all with a world of glorious free-action comfort!

Life

"That Formfit Look"  Life BY Formfit First Choice... FOR FIT, FOR COMFORT, FOR A SWEETHEART OF A FIGURE
Why do more women wear Formfit than any other make? The reason is beautifully clear in Life Foundation by Formfit. It can instantly transform even a "so-so" figure into a Sweetheart of a Figure. For it's the only garment that combines in one piece the wonder-working features of both Life Bra and Life Girdle. It's tailored the exclusive Formfit way to keep bust high, young, separated. . . waist and hips smoother, slimmer. All with a world of glorious free-action comfort! Discover what a thrilling difference this can make in your figure. Life Foundations from $10.00 
THE FORMFIT COMPANY, CHICAGO, 

ONLY FORMFIT MAKES Life BRAS, GIRDLES, FOUNDATIONS 

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The average price of a new home then was $9000 about 2.56 times the yearly average wage of $3510. Which was about 2.34 times the price of a new car $1500. Today?

plus complete and utter comfort!

Women's Own

NEW ‘Lady Featherlite’ girdle! CURVE - CONTROLLING ... COMFORTABLE ... COMPLETELY CELLULAR!
LOOK forward to a shapelier future - plus complete and utter comfort-in 'Lady Featherlite', the newest Aertex Girdle.

Wonderfully light in weight, 'Lady Featherlite' controls your curves, ensures that slimmer, shapelier look that's so important for the newest fashions. 

Made throughout from airy-cool Aertex cellular material 'Lady Featherlite' is supremely comfortable; crossover cellular elastic below front panel gives maximum leg movement-cut-away dip front ensures snug waist fitting. Hip-slimming. . . Waist-trimming girdle by AERTEX, Available only in genuine Aertex, with the Aertex label. Front depth, 91/2w. White only, in Small, Medium and Large sizes. Price 28/11d. (about $4.06)? 
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The average price of a new home then was $12400 about 2.48 times the yearly average wage of $5010. Which was about 2.28 times the price of a new car $2200. Today?

takes "birthday" off your appearance

Haper's Bazaar

NEWEST UNDERCOVER SECRET! Four Star Girdle - that zips right to up meet your bra - Never Rolls Down
THE SECRET IS IN THE POWER ELASTIC TUMMY PANEL THAT 
S-T-R-E-T-C-H-E-S 
4 WAYS AT ONCE! Takes 3 inches off your waistline instantly! 

Four Star flattens your tummy perfectly, and rises up, UP, UP to meet your bra-banishing ugly waistline '''rolls''; boasts a long Talon zipper; easy to slip into, easy to slip off. Takes "birthday" off your appearance. Light 2-way stretch elastic magically makes you inches slimmer - pulls in your waist - sleeks your hips - smooths your thighs. The one girdle that is your complete girdle wardrobe. And Four Star keeps its s-t-r-e-t-c-h, washes new again in a jiffy. In NUDE, WHITE and BLUE!     

MADE IN TWO STYLES Reg. Girdle or Panty Girdle. Panty girdle with removable snap-button crotch and garters. 

Only $5.95 Small (25-26) Med. (27-28) Large (29-30) only X-large (31-32) 

Also 'Plus' Sizes for the fuller figure:

Only $6.95  XX (33-35), XXX (36-38), XXXX (39-40), XXXXX (41-43)
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The average price of a new home then was $9000 about 2.56 times the yearly average wage of $3510.  Which was about 2.34 times the price of a new car $1500. Today?